Incite Health needed a best-in-class experience for their mission: to put ground-breaking mental health and sexual health resources into the hands of the community; especially those who may have had limited access to healthcare and live with ongoing health issues.

To achieve this, they sought a website that would facilitate the online ordering and discreet delivery of their unique DNA test kit. The challenge was to design an intuitive and responsive platform that could serve as a foundation for their future growth and expansion. Designed with AKQA.