Movember tackles men’s most significant health issues and is the trailblazer of peer-to-peer fundraising. Movember identified that mobile app users raised more funds than web-only users, but with only 25 per cent of fundraisers using the app, there was a need to better engage, inform and enable their fundraising efforts with a new mobile experience.

I was part of the experience design team for the app redesign, aiming to foster a sense of belonging through community-focused features, non-gender specific motifs and local idioms, so the experience feels desirable and inclusive for all. Designed with AKQA.