Incite Health needed a best-in-class experience for their mission: to put ground-breaking mental health and sexual health resources into the hands of the community; especially those who may have had limited access to healthcare and live with ongoing health issues.
To achieve this, they sought a website that would facilitate the online ordering and discreet delivery of their unique DNA test kit. The challenge was to design an intuitive and responsive platform that could serve as a foundation for their future growth and expansion.
Employing composable components, the team swiftly crafted a fully responsive, content-managed site within a tight timeline of just 8 weeks. This modular approach allowed Incite Health to scale its platform as their organisation grew, accommodating an extensive growth roadmap.
Working closely with the passionate start-up team at Incite Health in the US, I was the lead UI designer working with a team of developers, UX designers and content writers. The goal was to create a Minimum Viable Product website within a tight budget and timeframe.
