Melbourne Convention and Exhibition Centre stands as Australia’s largest and most dynamic event venue. With over 60 adaptable spaces, MCEC hosts over 1,000 events annually, fostering creativity and innovation.
MCEC’s ambition was to deliver a remarkable digital experience that mirrored the impact felt by event partners, customers, visitors and prospective job applicants. As the lead UI designer, my aim was to reflect MCEC’s unconventional brand, narrowing in on their bold and vibrant colour palette.
MCEC’s new digital experience will inspire, inform and enable more event planners and visitors to experience the space.
It reflects MCEC’s iconic stature, presenting MCEC as one of the industry leaders that provides the most memorable and impactful events, attracting more new partners, customers, visitors and employees.
